SportsHero Limited (ABN 98 123 423 987) (‘SportsHero’ or ‘we’) operates an online platform for individuals to participate in dynamic, skill-based predicting competitions relating to specific sporting codes (‘Service’).

SportsHero understands the importance of individual privacy, and is committed to the protection of your personally identifiable information (‘Your Personal Information’). This Privacy Policy applies to the collection, storage, use and dissemination by SportsHero of Your Personal Information as part of the SportsHero business operations, including, without limitation, through the operation by SportsHero of the website currently located at and associated mobile applications (together, ‘SportsHero AU Platform’). 

By accessing the SportsHero AU Platform you accept and agree to the Terms and Conditions (available here) which includes your consent to, and authorisation of, the collection, use and disclosure of Your Personal Information in accordance with this Privacy Policy.

1. Collection and Use of Your Personal Information

SportsHero may collect Your Personal Information when you register or use the SportsHero AU Platform or Service, or by other means such as when you enter our competitions, respond to our marketing activities, or where it is provided to us by our partners under the terms of their own privacy policies.

Your Personal Information that we collect may include, but is not limited to, your name, address, contact details, birth date, gender, occupation and interests. We might also give you the option of providing a photo or video to be associated with your SportsHero user account (‘User Account’). If your personal details change, it is your responsibility to update your User Account with those changes, so that we can keep our records complete, accurate and up to date.

The types of Personal Information we may collect from time to time will vary depending on the nature of your dealings with us.  However, we will only collect Your Personal Information to the extent reasonably necessary to enable us to continue to provide or improve our Services, including without limitation to carry out or enhance the functions offered on the areas of SportsHero AU Platform that you choose to enter, or to provide, maintain or optimise our Services, and in all cases by lawful and fair means. 

As a general rule, we will only use Your Personal Information for the primary purpose for which it was collected, or a closely related secondary purpose which you should reasonably expect or which is otherwise permitted or required under Australian privacy law.  For example, to operate and improve the Services, the SportsHero AU Platform and your experience, and to communicate with you about our offers and Services.  We may also collect other information to assist us to provide or improve our Services from public sources such as Facebook and other social media sites and services, including location-based information.

2. Passive Information

When you visit or use the SportsHero AU Platforms, we may passively collect certain  information and other anonymised data using various technologies such as first and third party cookies and identifiers, internet tags, web beacons, and navigational data collection methods, including but not limited to, log files, server logs, clickstream and Google Analytics Advertising Features (Remarketing with Google Analytics, DoubleClick Platform integrations, and Google Analytics Demographics and Interest reporting) (together, ‘Passive Information’). Passive Information is not Personal Information. From time to time SportsHero may also collect from and share Passive Information with third parties.

Passive Information is collected to help us improve our services, and for statistical and marketing purposes. Passive Information can include the type of browser and system you are using, whether you have interacted with any advertisements or links, the address of our websites you have come from and move to after your visit, the date and time of your visit and your server’s Internet Protocol (IP) address.

For further help on how to opt-out of the use of your Passive Information by DoubleClick click here, and similarly for how to opt-out of Google Analytics click here.

3. Protecting and Maintaining Personal Information

Your account is protected by a password for your privacy and security. We will take all reasonable steps to protect the information we hold about you from unauthorised access, use and disclosure, however we cannot guarantee the absolute security of that information, or that our systems will be completely free from third party interception or are incorruptible from viruses.

We do not guarantee that information you send from your computer or mobile device to us over the Internet will be protected by any form of encryption (encoding software), and do not ensure or warrant the security or privacy of Your Personal Information, including payment and account details. You transmit Your Personal Information to us at your own risk.

You are entirely responsible for maintaining the security of your passwords and/or User Account information.

4. Sharing with Third Parties

Your Personal Information may also be used by third party service providers, and to respond to any enquiry you make, in some cases information we collect is transferred overseas.  When you contact SportsHero, we may keep a record of the communication(s) between you and SportsHero to help resolve any issues you might have.

The SportsHero Platform may contain links to third party websites including the networks of our affiliate service providers, advertisers, financial and payment partners, or make available services obtained from third parties, including verification services by third party verification providers.  If you follow a link to any of these websites, or use any services obtained from third party service providers via the SportsHero Platform that requires you to provide Your Personal Information (including sensitive information if relevant) directly to such third parties (for instance third party verification providers), such provision is subject to the terms of these third parties’ privacy policies and terms of use.

We encourage you to review these before disclosing any of Your Personal Information on such websites, as SportsHero does not control, and does not accept any responsibility or liability for, the privacy policy of, and use of Your Personal Information by, any party other than SportsHero.

5. Marketing

When you register or transact on the SportsHero AU Platform you may be given the opportunity to opt-in to receive updates on our latest services, news and special offers, and those of our affiliate service providers (‘Marketing Material’), via your SportsHero User Account, personal e-mail address, post or telephone.

Once you opt-in to receive Marketing Material, You may, at any time, opt-out of receiving Marketing Material. You can also click on the “unsubscribe” link in any email containing Marketing Material that we send you, or you can request an opt-out by emailing SportsHero using the contact information provided on the SportsHero Platform.

SportsHero may contact you as the result of a referral by another user of the SportsHero AU Platform who has provided us with contact information, such as your name and email address. The use of contact information received in connection with a referral will be governed by this Privacy Policy. You may, at any time, opt-out of SportsHero’s referral system by emailing SportsHero using the contact information provided on the SportsHero Platform.

SportsHero reserves the right to send you administrative and account-related messages that you may not opt-out of. To cease all communications to you from SportsHero you must close down your SportsHero User Account.

6. Accessing Personal Information

We will allow you to access, edit, update and/ or delete the Personal Information that we hold about you, unless:

  • we are legally permitted or required to deny you access to, and/ or to retain, the information; or
  • you make request(s) that are unreasonably repetitive, require SportsHero to make a disproportionate technical effort (for example, to develop an entirely new system), risk the privacy of others, or would be highly impractical to comply with.

If you wish to access the Personal Information we hold about you, or to delete your SportsHero User Account, you should contact us at

7. Privacy Contact/Update

If you have concerns about how we handle Your Personal Information or require further information, please contact us at If you make a formal written complaint in relation to our compliance with this Privacy Policy, we will contact you to follow up on that complaint.

SportsHero may from time to time modify this Privacy Policy (and update the web page on which it is displayed).  The most recent version is available on the website or by contacting SportsHero at

Last updated 20 October 2017.

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